African Music: From Awards Stage To Industry Transformation

The African music industry remains a vibrant and influential force, deeply rooted in the continent’s rich traditions, languages, and cultures. AFRIMA (All Africa Music Awards), established in 2014 in partnership with the African Union Commission (AUC), continues to play a crucial role in promoting African music across borders through its focus on talent development, market access, and policy collaboration. AFRIMA provides a unifying platform that empowers African voices and showcases the continent’s diverse musical talents to the world.

President Bola Tinubu has endorsed the 2025 edition of AFRIMA, scheduled for November 25 to 30 in Lagos, under the theme “Unstoppable Africa.” The Ministry of Arts, Culture, Tourism, and Creative Economy, led by Hannatu Musawa, has inaugurated an inter-ministerial committee to work with Lagos State, AFRIMA, and the AU to deliver a world-class event. Musawa says AFRIMA aligns with Tinubu’s vision of leveraging the creative industry for economic growth, tourism, and job creation, describing it as “more than just an awards show” but a platform to tell Africa’s story through music.