The Africa Movie Academy Awards (AMAA) has launched its second coffee table book, Celebrating African Creativity: The AMAA Journey, to commemorate the 20th anniversary of this renowned awards ceremony. The book, unveiled on Friday, encapsulates AMAA’s legacy, capturing memorable moments from past editions.
Dr. Raymond Anyiam-Osigwe, AMAA’s CEO, highlighted that the book not only chronicles AMAA’s history but also honors the life of the late Peace Anyiam-Osigwe, AMAA’s founder, and the contributions of various key figures. The publication serves as a “treasure trove of creative history,” showcasing Africa’s cinematic achievements over the last two decades through vivid photographs and stories.
Andy Boyo, the event chairman and a respected filmmaker, emphasized that the book brings to life unforgettable AMAA moments, award highlights, and profiles of past winners. Boyo noted that AMAA has grown from its humble origins in West Africa to a global platform with participants from 48 countries, contributing over $20 million in media value in recent years.
Mahmood Ali-Balogun, Chairman of the Audio Visual Rights Society of Nigeria (AVRS) and keynote speaker, stressed the importance of preserving Nigerian cinema’s history, especially as technological advances reshape the industry. He praised the Anyiam-Osigwe family for ensuring that AMAA’s legacy is documented for future generations.
Renowned filmmakers Bond Emeruwa and Zeb Ejiro also shared insights, urging African filmmakers to elevate the quality of their craft by focusing on shot composition, sound, and setting, all essential to solidifying Africa’s mark on the global film industry.
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