Monday, April 22, 2024

Bavarian Innkeeper Opens Drive-Through Christmas Market, Sells Experience

One Bavarian innkeeper has opened a drive-through Christmas market, complete with artificial snow that falls as you come in, defying the odds of the coronavirus pandemic.

Some 2,500 Christmas markets are usually held in Germany in the lead-up to the holiday, drawing millions of visitors who sip mulled wine and buy trinkets among wooden huts. But most markets are likely to be cancelled this year due to the pandemic, including Nuremberg’s world-famous “Christkindlesmarkt.”

Five months after Patrick Schmidt condensed the Bavarian “Dult” folk festival experience into a drive-through delight during the first wave of the pandemic, he is now trying to recreate the Christmas market feeling while sticking to guidelines for social distancing.

“It was a spontaneous idea because of the second lockdown. I thought the Dult drive-in also worked so why not a Christmas market drive-in?” he beamed at the market’s opening on Thursday in Landshut, some 60 km (37 mile) northeast of Munich.

“We don’t just sell a crepe or a pack of roasted almonds, we sell an experience.”

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