Beijing City Market Regulator Says Online Education Agencies Fined for False Advertising

Beijing city local market regulator said on Sunday, four online education agencies have been fined 500,000 yuan ($76,988) each for misleading customers with false advertising.

The regulator said the firms; GSX Techedu Inc, TAL Education Group, Koolearn Technology Holding Ltd and Gaosi, were all given the maximum fine for falsely claiming that the price for their online courses before discount was much higher than it actually was.

Chinese authorities have recently started paying closer attention to the regulation of online learning platforms.

Earlier this month, the education ministry forbade online education firms from offering minors live-streamed courses and games at night, to ensure children get enough sleep.