Building A Business From Scratch: Lessons From A Venture Builder Coach 

Starting a business from the ground up can be challenging, but with the right mindset, strategy, and guidance, it’s entirely achievable and success often begins with clarity.

On LN247’s morning show, Dr. Helen Emore highlighted the importance of truly understanding the business you’re interested in before diving in. She explained that it’s not just about having a great idea you need to know the industry, the product or service you’re offering, the problem you’re solving, and, crucially, the potential for profitability.

Dr. Emore also pointed out that if you’re just starting out, there’s a real chance of failure, especially without adequate knowledge and preparation. One useful approach is to identify and connect with people already working in that space they can offer practical insight, mentorship, or help you avoid common mistakes.

In addition to desk research, she advised aspiring entrepreneurs to conduct field research visiting markets, talking to potential customers, or observing competitors. You can also start small, right where you are, and run experimental tests to see how your idea performs in the real world. This way, you can learn, and grow steadily with less risk.

Dr. Emore further encouraged putting yourself out there create professional profiles, talk about your business idea, and let people know what you’re working on. She stressed the importance of gaining real experience by going for internships or volunteering to serve others already in the business. Learning directly from those who are doing it successfully can build your confidence and give you clarity about what it takes to grow a business.