The Labubu doll, created by Chinese company Pop Mart, has become a global sensation—earning $1.6 billion in just one day and sparking spiritual controversy online. While many see it as a simple toy, others believe it carries “demonic energy,” with videos and stories circulating about its strange presence.
Despite this, the doll continues to sell out in places like the U.S. and Nigeria, where buyers are paying over ₦260,000 per piece.
In Nigeria, the growing interest raises deeper questions: Why are people so eager to own something rumored to carry dark energy? Is it curiosity, status, or just trend-chasing? In a country where spirituality and culture are deeply rooted, it’s surprising how the Labubu trend thrives. For some, it’s just hype—but for others, it may reflect how capitalism and pop culture are slowly reshaping traditional fears.
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