Earthshot Prize: UK Plastic-Alternative Developer Among Winners

A UK firm that makes packaging from seaweed has been named as one of the £1m winners of Prince William’s Earthshot climate prize.

The alternative to plastic was developed by London startup Notpla.

The firm was founded by Rodrigo Garcia Gonzalez and Pierre Paslier while they were students at Imperial College London and the Royal College of Art.

The Earthshot Prize gives grants to firms that innovative ideas for the environment that can be scaled-up.

Manufacturing plastic adds to greenhouse gases, and plastic pollution can harm animals and the environment.

Hackney-based Notpla first developed an edible “bubble” called an “Ooho” that could hold water, and then a plastic alternative called “Notpla” made from seaweed.

Its products include a coating for takeaway boxes, film, paper made from seaweed pulp, and a rigid plastic alternative, also made from seaweed.

This year the firm has made more than a million takeaway food boxes for takeaway delivery platform JustEat.

Notpla was one of five companies announced as winners at the Earthshot Prize award ceremony in Boston.

The Prince of Wales said the Earthshot winners “prove we can overcome our planet’s greatest challenges”.

“Alongside tonight’s winners and finalists, and those to be discovered over the years to come, it’s my hope the Earthshot legacy will continue to grow, helping our communities and our planet to thrive.”

Notpla co-founder Mr Paslier said: “When Rodrigo and I started Notpla eight years ago in our student kitchen, we would have never imagined we would be here today.

“No-one wants to live in a world full of plastic waste but it’s not too late to act. There’s never been a greater time to use natural solutions to solve the plastic challenge.”


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