Google commits $1 million to boost profitability, funding for women-owned businesses

In celebration of the 2022 International Women’s Day, Google has announced plans to commit $1 million in charitable funding to support programs helping women entrepreneurs grow their businesses.

This is part of a series of new initiatives aimed at supporting women-owned businesses.

According to Mojolaoluwa Aderemi-Makinde, Head Brand and Reputation at Google Africa, data shows that 58 percent of small and medium-sized business (SMB) entrepreneurs in Africa are women, yet, women-run businesses on average have 34 percent lower profits than those run by their male counterparts.

Furthermore, Google has also announced its #LookMeUp initiative, a campaign to showcase women entrepreneurs and tell their stories.

These stories feature women like Vivian Nwakah in Nigeria, who launched Medsaf, a pharma supply chain solution to help Nigerians get access to quality pharmaceutical health care services; Mary Mwange, CEO and founder of Data Integrated who is driving innovation in the mobile payments sector in Nairobi, Kenya, and Mosa Mkhize in South Africa, who launched Origins Publishers to provide children with books in their home languages.