Google has released its 2025 Year in Search report, highlighting the topics, personalities, cultural shifts, and events that shaped online curiosity in Nigeria. The data reflects how Nigerians used Google Search to follow major political developments, decode rising slang, explore lifestyle trends, and engage with entertainment throughout the year.
According to Google, the annual report captures an “unfiltered picture of what held national attention,” showing how digital behaviour mirrors social conversations, public debate, and emerging interests.
A statement issued by Taiwo Kola-Ogunlade, Google West Africa’s Communications and Public Affairs Manager, described the 2025 report as a snapshot of “what Nigerians cared about — from heated political moments to creative trends in entertainment.”
Politics Leads Nigeria’s Search Curiosity
One of the strongest trends in 2025 was the surge in political-related searches. Senator Natasha Akpoti-Uduaghan emerged as the most searched Nigerian personality, reflecting her rising influence in national politics and the amount of public discourse surrounding her leadership trajectory.
Search interest also focused heavily on political tensions within Rivers State. Queries related to Governor Siminalayi Fubara increased throughout the year, as Nigerians tracked the conflict between the governor and the State Assembly, as well as his widely reported rift with former governor and political ally, Nyesom Wike.
International politics also shaped search activity, with the Israel-Iran conflict, the United States elections, and global diplomatic flashpoints driving engagement across the country.
Cultural Moments, Entertainment, and Icons
Entertainment remained a major force online. Award-winning filmmaker Kemi Adetiba ranked among Nigeria’s most searched cultural figures. Her digital footprint grew significantly following the success of her series, To Kill a Monkey, which topped the chart as Nigeria’s most searched local production in 2025.
In music, gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills was the most searched song of the year, showing the continued influence of gospel and inspirational Afro-soul on streaming platforms and social media. The charts also featured tracks from Fido, Davido, Omah Lay, and emerging street-sound acts.
Nigerians also turned to Search to interpret viral slang and trending expressions. Questions such as “What is Labubu?” dominated language-related queries, alongside searches for the meaning of phrases like Achalugo, nepo baby, Sope Purr, Kelebu, and Ozempic — signalling an evolving pop-culture vocabulary influenced by online communities.
Honouring National Icons and Global Figures
Search spikes around notable deaths revealed the public’s response to moments of loss. Former President Muhammadu Buhari’s passing generated one of the largest peaks in public interest, as Nigerians revisited his political career and legacy.
Other personalities who drew significant search activity include former Super Eagles goalkeeper Peter Rufai, Pope Francis, and international footballer Diogo Jota, reflecting widespread attention to both local and global figures.
Tech Choices and Lifestyle Trends
The 2025 report also shows how Nigerians balanced interest in premium technology with cost-conscious choices. The iPhone 17 led device-related searches, while budget-friendly options from Tecno, Infinix, and Xiaomi ranked highly – revealing a diverse tech appetite driven by innovation and accessibility.
Lifestyle and food searches demonstrated adventurous culinary interests. Nigerians frequently looked for recipes like chinchin, ginger shots, pornstar martini, Chinese rice, lasagne, asun rice, and sausage rolls, mixing local favourites with globally influenced cuisine.
Full List of Nigeria’s Top Search Queries (2025)
Below is a consolidated view of the major categories from Google’s 2025 Year in Search for Nigeria:
Most Searched Personalities
-Senator Natasha Akpoti-Uduaghan
-Governor Siminalayi Fubara
-Kemi Adetiba
Most Searched Songs
-“Oluwatosin (Jesus Is Enough)” – Tkeyz ft. Steve Hills
-Joy Is Coming – Fido
-With You – Davido & Omah Lay
-Songs by Shallipopi
Top News & Events
-Israel–Iran war
-U.S. Elections
-Assassination of Charlie Kirk
Trending Devices
-iPhone 17
-Tecno Pop 10
-Redmi 14C
-Tecno Spark 40
-Infinix Note 50 Pro
Most Searched Shows
-To Kill a Monkey
-Squid Game
-Wednesday
-Bon Appétit, Your Majesty
Top Language Searches
-“What is Labubu?”
-Achalugo
-Kelebu
-Sope Purr
-Ozempic
-Nepo baby
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