Grammy-winning Nigerian artist Damini Ogulu, famously known as Burna Boy, has addressed those finding it difficult to accept his transformation, declaring that the older version of himself is gone for good.
In a recent post shared on the official Instagram page of his upcoming album No Sign Of Weakness, Burna Boy blamed Nigerians for the death of the former version of himself.
He explained that the evolution of his persona has been shaped by internal conflict and the disapproval he has felt from his
homeland.
He wrote, “The ‘African Giant’ Burna Boy died. His own people killed him.”
The Grammy winner explained that what now remains is the “Big 7” version of himself, a persona that influenced the direction of his last album “I Told Them, and which he says is “constantly in conflict with his lover boy side.”
Burna Boy’s post adds to a long-running narrative in his career marked by a strained relationship with his Nigerian audience. He has frequently accused them of failing to appreciate or support him at crucial moments.
His previous African Giant persona was known for embracing themes of Pan-Africanism, a sentiment that was clearly present in both his African Giant album and the Grammy-winning Twice As Tall.
These projects earned him international acclaim while cementing his reputation as a cultural figure beyond music.
At different points in his career, Burna Boy has alleged that individuals in the Nigerian music industry and media contributed to a kind of blacklisting that affected his rise.
While many fans have praised him for his artistic creativity, emotional openness, and sharp branding strategy, others have expressed concern about his mental health and the tone of his recent statements.
The Origin and Meaning of “African Giant”
The title “African Giant” wasn’t just born out of ego. It was a response to a perceived slight.
In 2019, when Coachella announced its lineup with Burna Boy’s name in smaller font size, he took offense and boldly declared on social media that he is an “African Giant.” That moment birthed not just an album title but a rebranding of Burna Boy as a continental force.
The African Giant album, released later that year, doubled down on that statement. With tracks like “Anybody,” “Gbona,” and “Dangote,” Burna Boy crafted an identity rooted in pride, protest, and Pan-African ideals.
The album wasn’t just a success it was a declaration of cultural dominance, reminding the world that Africa wasn’t to be overlooked.
Afrobeats: From Local Sound to Global Genre
To understand Burna Boy’s rise, one must also understand the evolution of Afrobeats a genre born from the pulsating rhythms of Nigeria and Ghana, rooted in the activism of Fela Kuti, and shaped by modern influences like hip-hop, dancehall, and R\&B.
While Burna Boy brought political depth and sonic experimentation, artists like Wizkid, Davido, and Tiwa Savage helped commercialize Afrobeats for the global market.
Wizkid’s smooth sound and collaborations with Drake and Beyoncé made him a household name and
Davido’s knack for hits and charisma turned songs like “Fall” and “If” into international anthems.
Afrobeats is no longer a niche genre. It’s a global movement, streaming in the billions, filling arenas worldwide, and earning prestigious awards.
Burna Boy’s Grammy win with Twice As Tall didn’t just validate his work it signaled the arrival of Africa’s sound at the global music table.
Burna Boy: A Revolutionary in Afro-Fusion
Burna Boy’s rise was not meteoric but deliberate. From early hits like “Like to Party,” he steadily crafted a sound he would later describe as Afro-fusion drawing from reggae, highlife, hip-hop, and more.
His 2019 album African Giant positioned him as a cultural spokesman, while 2020’s Twice As Tall solidified him as a global leader. Executive produced by Diddy, the album struck a balance between African roots and Western polish, earning him a Grammy.
His latest album I Told Them reflects introspection and defiance, driven by his “Big 7” identity, which he says is “constantly in conflict with his lover boy side.”
Yet Burna’s relationship with Nigeria remains complicated. He often claims that his own country failed to fully support him in his early years. His artistry is respected globally, but his emotional detachment from Nigeria fuels debates over whether he truly represents the continent’s heart or just its face abroad.
Wizkid: The Afrobeats Ambassador

Wizkid’s journey to global dominance began in earnest with his 2010 breakout album Superstar. Over the years, he evolved from teen sensation to Afrobeats trailblazer. His 2016 collaboration with Drake on “One Dance” was pivotal, becoming a worldwide hit and marking Afrobeats’ entry into the global mainstream.
With Made in Lagos, Wizkid didn’t just deliver hits he delivered a mood. The album’s success, particularly the viral anthem “Essence” featuring Tems, proved that Afrobeats could resonate with Western audiences without needing to compromise its soul.
Wizkid may not call himself the “African Giant,” but few can claim to have opened more international doors.
Davido: The People’s Champion

Davido’s career is a celebration of hit-making prowess. Since breaking out with “Dami Duro” in 2011, he has consistently topped charts across Africa and beyond. His global appeal is reinforced by collaborations with artists like Chris Brown, Nicki Minaj, and Lil Baby.
Beyond the music, Davido represents a relatable, heart-on-sleeve personality. Whether it’s giving scholarships, donating to charity, or mourning publicly after personal tragedy, his fans see him as a symbol of hope and resilience.
In 2023, he released Timeless, an album that reflected growth, pain, and maturity. While he hasn’t won a Grammy, Davido’s cultural impact is undeniable.
Rema: The New Wave Innovator

Rema burst onto the scene as a teenager with the infectious “Dumebi,” but it was his genre-fluid experimentation that set him apart. Combining trap, Bollywood melodies, and Afrobeats, Rema redefined what the new generation of African artists could sound like.
His 2022 track “Calm Down,” especially the Selena Gomez remix, became a global juggernaut, charting in over 20 countries and breaking streaming records. Rema’s Rave & Roses album established him as more than a viral artist he’s a visionary.
With performances at the Ballon d’Or and features in global media, Rema is not just riding the wave; he’s shaping it.
Was Burna Boy Ever the African Giant?
Burna Boy’s contributions to African music are undeniably significant. His artistry, thematic boldness, and global recognition have made him a towering figure. He turned “African Giant” into more than a moniker—it became a symbol of pride, defiance, and leadership.
Yet, the title of “African Giant” may not belong to one artist alone. It reflects whoever best represents the pulse of the continent at any given time. Today, that might include Wizkid’s global finesse, Davido’s cultural ubiquity, Rema’s innovation, and the coming wave of stars.
Ultimately, perhaps the most powerful legacy Burna Boy leaves is not in holding the title, but in redefining what it means and in inspiring a generation bold enough to claim it next.
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