Minister Calls For Partnership With Advertising Industry

Nigeria’s Minister of Information and National Orientation, Mohammed Idris, has called for collaboration with the country’s advertising industry as part of efforts to achieve the Renewed Hope Agenda of President Bola Ahmed Tinubu

He made the call at the 50th Annual General Meeting of the Association of Advertising Agencies of Nigeria, AAAN, held at the International Conference Centre in the Nigerian capital, Abuja.

The Minister, who was represented by the Director of Public Communication and National Orientation, Sunday Baba, called on the AAAN to leverage their creative resources in building a better Nigeria.

“We are soliciting for the cooperation of the AAAN in keying into the Renewed Hope Agenda of this administration and supporting the government’s commitment to the value orientation of citizens,” the Minister told the gathering in Abuja, which included dignitaries and major players from Nigeria’s advertising industry.

“We are forthright in our determination to set this nation on a path of growth,” he noted, adding the “50th Anniversary Conference presents an opportunity for all of us to reflect on the past, celebrate our achievements and chart a course for a brighter future in the advertising industry vis-à-vis Nigeria.”

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The Minister, acknowledged the immeasurable contributions of the AAAN to national development, noting that in the past five decades, the association has demonstrated a commitment to excellence, professionalism and ethical standards in the field of advertising.

With the theme, 50 Years Young Ready for More, the President of the Association of Advertising Agencies of Nigeria, Steve Babaeko, says the association has come a long way as it positions itself for the future in the country’s marketing communications industry.

Steve highlighted the increasing role of the advertising industry in youth employment and the creative industry as major milestones for AAAN in the last 50 years.

“We are a very substantial part of the nation’s GDP when you look at the creative industry,” he told Voice of Nigeria on the sidelines of the event at the International Conference Centre in Abuja.

From film to music, arts and fashion, Nigeria’s creative sector has become a thriving industry driven by young and talented individuals, with many employed across various value chains.

“So that makes advertising a very major player within the macro-economy of Nigeria,” Babaeko said.

“So I think there’s been a lot of achievement recorded because of that, and with the influx of young talent coming into the industry, we are braced for even way more achievement going into the future.”