MultiChoice Slashes DStv decoder Prices By Half

MultiChoice Nigeria has reduced the cost of its DStv decoder by 50 per cent, lowering the price from ₦20,000 to ₦10,000.

The company explained that the decision is aimed at expanding its customer base and addressing a decline in subscriptions.

In a statement issued on Tuesday, the company’s Chief Executive Officer, John Ugbe, said the initiative is part of efforts to reward loyal customers and offer greater value to subscribers.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

“This means more channels, more shows, and more reasons to tune in every day,” the statement added.

MultiChoice also unveiled a promotional deal that offers subscribers a complimentary upgrade to the next DStv package tier if they pay for their current plan in full between June 16 and July 31, 2025.

The company noted that both the price cut and the free upgrade initiative are in response “to the noticeable economic impact on the everyday lives of Nigerians.”

This development follows the company’s loss of 1.4 million subscribers between March 2023 and March 2025.

It is worth noting that MultiChoice Nigeria had increased the prices of its DStv and GOtv packages three times within a year initially in April 2023, then in November 2023, and most recently in April 2024, with the latest adjustment taking effect on May 1.


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