Paris is expected to reopen catwalks in July as the French government unwinds lockdown measures, allowing live fashions shows to resume.
According to a statement from the body in charge of the French fashion industry, Fédération de la Haute Couture et de la Mode, The annual Haute Couture Week will take place from July 5 to July 8 and fashion houses will be allowed to organise live shows and presentations.
No major live fashion shows have been held in Paris since September 2020 when brands including Dior and Chanel had organised a few shows with a limited number of guest to make a live audience.
In the past months, fashion brands have gotten creative, presenting their new lines in online-only shows and have experimented with other ways to showcase their designs such as short films and one-on-one presentations.
It is estimated that usually, Paris’s multiple fashion weeks generate some 1.2 billion euros (S$1.93 billion) for the local economy every year.
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