It’s one of Korea’s most anticipated events of the year Seoul Fashion Week.

Last year this time, as the pandemic began, the fashion shows were completely canceled. Then last fall, it was all held online.

For this edition, the designs on the show were filmed at museums and landmarks throughout the capital and can be seen on YouTube. Models walk alongside a thousand-year-old treasure.

This year’s fall and winter Seoul Fashion Week took the catwalk to somewhere completely new.

This is the first time that the state-run museum has opened its doors to provide runways for models.

A designer of one of the brands participating in the fashion week says she was even able to shoot the video with live-performed Korean traditional music and traditional dance.

The shows were also filmed at the National Museum of Modern and Contemporary Art, and at parks near the Han river.

For other retailers over 60 brands will take part in a show on the country’s largest live commerce platform, ‘Naver Shopping Live’.


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