In a striking crossover between rap and football, Swansea City have confirmed that legendary American rapper Snoop Dogg has become a co-owner of the Championship club.
The 53-year-old artist, whose real name is Calvin Broadus, joins an increasingly high-profile ownership group that already includes Croatian football icon and former Real Madrid midfielder Luka Modrić, who was announced as an investor in April after signing with AC Milan at age 39.
Snoop Dogg’s involvement had been hinted at last week when he made a surprise appearance on Swansea’s social media platforms, modelling the club’s new home kit for the 2025–26 season. The Welsh side formally announced his investment on Thursday.
His stake comes as part of a wider transformation at the club under American businessmen Brett Cravatt and Jason Cohen, who took over ownership in November 2024. The owners hope that Snoop Dogg’s massive global following—over 100 million across social media—will elevate the club’s visibility and brand appeal as they push for a return to the Premier League, following their relegation in 2018.
“Our aim is to boost revenue and reinvest that into building a competitive squad, within the framework of football’s profit and sustainability regulations,” the ownership group said in a statement. “To borrow a line from Snoop’s catalogue, this is ‘the next episode’ for Swansea City.”
Snoop Dogg expressed pride in joining the club, saying on Swansea’s official website:
“Everyone knows about my love for football, but making this move into club ownership with Swansea City feels truly special. The story of the club and the city resonated with me—it’s a proud, working-class community with an underdog spirit that matches my own. I’m honoured to be part of the journey.”
The club believes that Snoop’s star power and passion for football will play a key role in growing Swansea’s global reach while helping them build a stronger, more competitive team on the pitch.
This move echoes the successful rise of Swansea’s Welsh rivals, Wrexham AFC, whose fortunes have soared since Hollywood actors Ryan Reynolds and Rob McElhenney took over the club in 2020, helping guide them to the Championship.
Discover more from LN247
Subscribe to get the latest posts sent to your email.
Comments are closed.