US-based destination marketing company Beverly Hills Conference & Visitors Bureau is exploring partnerships in Saudi Arabia and the Middle East to create and develop tourist-friendly locations.
Speaking in Riyadh, Julie Wagner, CEO of BHCVB, said: “We are here to see all the new developments in Riyadh, as Saudi Arabia has been making a lot of inroads in creating a tourism-friendly destination.”
Wagner has found many new luxury developments in the capital modeled on opulent projects developed in Beverly Hills, prompting her to say: “We came here because people understand what’s going on in Beverly Hills, and the region certainly knows who we are.”
A byword for elegance and glamor, Beverly Hills has long been the destination for discerning travelers from the Middle East, including Saudi Arabia.
Wagner is also bullish on luxury travel in the Kingdom and its ongoing cultural and economic transformation.
“The ability to customize luxury is very important because many cultures have different lifestyles. So, you must focus on each of their lifestyles every step of the way and create experiences that are relevant to them,” she added.
But she stressed the most crucial part of destination marketing is respecting the host country’s culture.
“There must be a fine line when travelers come to a destination. For instance, when I come to visit Riyadh, I have to honor the things here, and that’s part of why I like to come here because there are so many things that are very different from where I am, and I want to experience those things and be a part of that,” she said.
Discover more from LN247
Subscribe to get the latest posts sent to your email.
