In a rapidly evolving economic landscape, where businesses face the dual pressures of rising operational costs and shifting consumer expectations, the 2024 Business Outlook Session organized by the Media Independent Practitioners Association of Nigeria (MIPAN) offered much-needed insights and strategies. Held under the theme “Navigating the Cost of Doing Business in Nigeria: Value Delivery in a Tough Economic Climate,” this year’s session brought together industry leaders, business professionals, and experts to discuss practical ways to navigate the country’s challenging economic environment.
The event featured a keynote presentation from Dr. Vincent Nwani, who explored the realities and strategies for delivering value amidst rising costs and economic pressures.
The CEO of 7th Dimension Media, a leading media and marketing agency in Nigeria, Anthony Ikeokwu, also delivered an in-depth overview of the television station LN247. Positioned as a forward-thinking platform, LN247 stands out for its sector-specific coverage, spanning news, business, technology, lifestyle, and more, with the goal of delivering timely and valuable content to a diverse audience. With a central station location and extensive reach across Africa from our hubs in Abuja, Lagos, Port Harcourt, and coming up soon, Enugu.
LN247 has rapidly established itself as a major player in Nigerian media. The CEO’s presentation emphasized LN247’s role in not only informing but also empowering Nigerian viewers by providing comprehensive, multi-sector news coverage that supports both individuals and businesses in making informed decisions in today’s economic climate.
The session culminated with a highly engaging panel discussion, which brought together thought leaders from diverse sectors. Panelists included seasoned professionals from the media, and business sectors, each sharing unique insights on the complexities of doing business in Nigeria and ways to drive value despite economic constraints.
The panelists tackled issues ranging from operational efficiency, Customer-Centric Value Creation, and cost management to the role of technology and digital transformation in enhancing value delivery.
Partnerships and Sponsorships: Fueling Industry Conversations
The success of the 2024 MIPAN Business Outlook Session was bolstered by the support of its event partners, which included notable brands such as LN247, JCDecaux, Grace Lake, QVT Media, City 105.1 FM, Media Guide NG, and 94.5 FM. Their collaboration and sponsorship reflect a shared commitment to advancing Nigeria’s business sector by fostering dialogue, sharing expertise, and providing resources that benefit the larger business community.
As Nigeria continues to grapple with economic challenges, the insights shared during the 2024 MIPAN Business Outlook Session were both timely and relevant. Participants left with a renewed sense of purpose and strategies they could implement to improve operations, deliver value, and enhance resilience in the face of adversity.
The event underscored the importance of community and knowledge-sharing, reminding Nigerian businesses that while the path ahead may be challenging, a commitment to innovation, adaptability, and customer-focused value delivery can pave the way for success.
The MIPAN Business Outlook Session highlighted that despite the tough economic climate, there are opportunities for growth and transformation. Through collaboration, strategic planning, and an unwavering focus on value, Nigerian businesses can not only weather the current storm but thrive in the long term. The 2024 session will serve as a crucial milestone in Nigeria’s journey towards a resilient, value-driven business landscape, with MIPAN at the forefront of driving impactful industry conversations.
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