Amazon Prime Video has signed a second exclusive licensing arrangement with a Nigerian production business, extending its drive into the African market.
The streaming service has signed a multi-year contract with Anthill Studios in Lagos, which is responsible for local theatrical hits such as Prophetess, Day of Destiny, and Elevator Baby. Following their theatrical runs in Nigeria, Prime Video will become the exclusive global streaming home for Anthill’s portfolio of films.
This is Amazon’s second such agreement in as many months, following its agreement with Inkblot Studios, the production firm behind The Wedding Party.
In an official statement on their Instagram post, they said, “We are super excited to announce to the world that Anthill Studios has officially signed a multi-year licensing deal with Amazon Prime Video.
Prime Video will have exclusive worldwide distribution rights to Anthill’s slate of theatrical releases, starting in 2022, which will be made available to an audience of more than 200 million Prime Video members worldwide following their cinema run in Nigeria!,” Anthill Studios